To be fair, not all contractual obligation albums are bad. It's a messy, incoherent album that has none of the spirit or ability Prince is known for. The hasty, slapped-together origins show. He released it back in 1996, when his name was a symbol and he wanted to finish out his contract with Warner Music. One famous contractual obligation album is Prince's Chaos and Disorder. Immediately after Gomez dropped For You, her greatest hits compilation, in November 2014, she signed to a new record label. That's why artists like Selena Gomez release greatest hits albums after only four albums. One of the most common forms of contractual obligation albums is a "greatest hits" set. Hundreds of artists have released albums under contractual obligation.
( Ian Gavan) Why do artists release albums to finish a contract?Īlbums under contractual obligation are incredibly common and can be everything from a terrible, quickly-made album to one of the best albums of an artist's career. If he doesn't want to leave Cash Money, it could allow him to negotiate for a larger, better contract before his next set drops. Thus, by charging for this album, he might get the added benefit of fulfilling his contract. On the other hand, Drake has dropped mixtapes before the last two of his big albums. If You're Reading This, then, is not only stellar publicity for View from the 6 (whenever that arrives), but also may allow him to switch labels.
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With the release of If You're Reading This It's Too Late, Drake may be the first one free from his contract. Lil Wayne said that he planned to take Drake (and possibly Nicki Minaj) with him when he left Cash Money. I want off this label and nothing to do with these people but unfortunately it ain't that easy It was followed quickly by a tweet storm: Lil Wayne, Drake's mentor and fellow Cash Money artist, had a very public argument with the label with resulted in a $51 million lawsuit. If You're Reading This, then, is not only stellar publicity for View from the 6, but also may allow him to switch labels.ĭrake's label, Young Money, is an inset of the larger Cash Money records, which has been flooded with drama for the past few months. They still do some physical distribution, but a lot of their work is online, and they certainly aren't needed in the same way they were in the past. Today, the role of labels is a little muddier. Someone needed to physically print your music and ship it across the country, and labels were best equipped to do that. In the pre-internet era, it was virtually impossible to get work to fans without a record label. One major possibility here is that Drake needs to fulfill his contractual obligations with Cash Money Records, with whom he has had much drama in the past.Īrtists sign to record labels to help produce, market, and distribute their music. Instead, this project was released on iTunes for $12.99. Drake fans were expecting this project to be released as a free mixtape, meant to tide them over until View from the 6 was finished. Instead, If You're Reading This It's Too Late seems more like a mixtape than a fully produced and mixed album. Why did Drake make and release this album?ĭrake fans were expecting an album titled View from the 6, supposedly in reference to the six boroughs of Drake's hometown, Toronto. In fact, it sounds like just what it most likely is - a contractual obligation.
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Historically, Drake's albums have been tightly mixed and full of catchy, brilliant rhythms. Everything about it is minimalist, from the sparse production quality to the paucity of featured artists. If You're Reading This It's Too Late sounds like a private concert Drake might give to trusted friends, one featuring some songs he's testing out. If You're Reading This It's Too Late isn't the "new Drake album," and yet here it is, uploaded to Spotify with a song featuring Lil Wayne and plenty of mopey Drake lines, such as, "Ex-girl, she the female version of me," from "Energy." Put simply, this isn't the Drake album fans have been waiting for. Weirdly, however, the flurry of excitement that normally follows every bass line of a Drake song, seems to be missing. Drake released a 17-song album without any warning at midnight on Friday.
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